新媒体营销RADAR

转自digimarketing.cn

者：Leon Zhang, DigiMarketing.cn | 作者：WikiPedia | 原文：http://en.wikipedia.org/wiki/Blog_marketing

博客营销是用于描述通过网络博客进行的网络营销的术语。这些博客不同于企业网站，因为它们通常围绕着一个单独的主题，每天或每周发布更新。典型情况下，企业使用博客来创建一组与客户的对话，并解释他们的产品和服务的特色。

博客营销自从 Blogger 开始以来得到了长足的发展。今天，在网络上有各种各样免费的博客软件，其中最流行的是 Wordpress 和 Blogger。博客是定期更新的基本网站。它们为公司/网站扮演着专用消息界面。随着由公司进行的定期更新和网上对新鲜内容的需要，使得博客成为了首选的资源目的地。从2006年早期开始，博客被专注于作为一个主要的营销平台。

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Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogs with customers and explain features of their products and services.

Blog Marketing has evolved since the start of Blogger. There has been various Blog Softwares on the Web today which are free, the most popular among them being Wordpress and Blogger. Blogs are Basic websites which are updated Regularly. They act as a Private news interface for any Company / Website. With regular update being handled by the company and The need for Fresh content on the web makes the Blogs a preferred destination for Resources. Blogs have been focussed as a primary platform for Marketing since the early 2006.